● Published by Style
Cynthia Besson and Jimmy Badra – Photo by Dante Fontana © Style Media Group
6891 Douglas Boulevard
Answers by Cynthia Besson
Describe your business. Did you find it, or did it find you?
My mother died when I was only 18 years old. It hit me quite profoundly because she was only 38, with four young children, and I didn’t understand how diabetes could kill her. That experience inspired me to pursue nursing and health care. Once I became a CNA and worked in a few different positions, I felt I would be happier in preventative medicine, which is when I fell in love with weight loss. When I was 20, I went to work for a leading weight loss conglomerate in the Bay Area and found that helping transform people from the inside out was so rewarding. I was hooked for life!
What was the first job you ever had, and what did you learn from the experience?
I was a group counselor at a locked psychiatric facility and learned that mental illness can be just as devastating (if not more) than a physical illness, and that I would forever be grateful for my healthy mind. I also learned a lot about compassion and judgement—both from others and myself.
How are you involved with both the community and your customers?
I’m involved with a lot of Chambers of Commerce, social groups, church events and community mixers. I hold a bi-monthly meetup group at our center (for free!) to anyone who would like to attend. We discuss various topics about the challenges of weight loss, such as emotional eating, hormones, exercise strategies, loss, and family dynamics around food.
What’s your favorite place to eat out locally?
Whole Foods Market, Jack’s Urban Eats and other healthy places.
And finally, customer service is…?
Everything! You’re nowhere without your customers. They’re the sole purpose of our existence—our reason for getting up every day and losing sleep at night, trying to think of new ways to service them and make them happy. We love our customers, and we know they love us too!
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