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Nik Edmondson – Photo by Dante Fontana © Style Media Group
Describe your business. Did you find it, or did it find you?
Now Performance is a multimedia publishing company that focuses on mental and physical training for baseball players and coaches. We have three books in print and on Kindle, as well as an interactive website featuring coaching certification and over 150 videos. I also teach, coach and speak to players of all ages on mental and physical performance. As a high school and junior college baseball player, one day I’d be very good and the next day awful. I knew I could play physically, but it was being mentally consistent that was tough to do on a daily basis. I decided to see a sports psychologist, which in turn changed my life. By learning to be relaxed, present in the moment, confident and stable—on and off the field—I improved my consistency, performance and abilities. With these tools I was able to land a Division I scholarship and went on to play professionally. I knew when I was done playing that I wanted to teach players what I had learned—how to achieve our personal best. With my background in the game, I can weave the mental, physical and mechanical training together to teach a performance approach that benefits players of all levels.
Who is your role model in business or in life, and why?
My parents—they’re steady, positive and upbeat in every facet of life. As a player chasing the dream of being a major leaguer, they were always the most encouraging and supportive; now, as an entrepreneur, they continue giving me unconditional love.
What’s your favorite place to eat out locally?
I love the farm-to-fork revolution in the area and enjoy places like Source Global Tapas and The Chef’s Table. I also love Thai Basil, Ruen Thai and Thai Chili. Fat’s Asia Bistro is also a special place to me.
What’s your favorite local event that you go to?
I’m a sucker for the local farmers’ markets, especially the one at Whole Foods Market at the Fountains on Tuesdays.
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