● Published by Style
Photo by Dante Fontana, © Style Media Group
Describe your business. Did you find it, or did it find you?
I started my business in May of 2012 while I was running for Miss California USA 2012. When a local gun shop gave me a wonderful sponsorship, I decided to get women actively involved in self-protection and awareness. I realized very quickly that women had no interest in the matter, so I thought to myself, “What do we, women, love?” And it came to me—we love fashion, accessories and style! So that’s where I came up with the concept of Safely Sexy (designer pepper sprays). I developed and manufactured the product during the early months of 2012 and launched the product in May. We are currently in more than 200 stores nationwide—including many locations here in our hometown—and growing.
How are you involved with both the community and your customer?
For each pepper spray sold, Safely Sexy makes a monthly donation to Our Wounded Warriors. I’m a strong believer in helping those who fight and help us. We always support local events and do numerous donations—small to big—including silent auctions, golf tournaments, Women’s Business Success, Placer County Realtors and more.
Why is your staff the best in the business?
We are extremely hard working, strive to give the best customer service, know what needs to get done, and handle business.
Where do you and your family go locally to have fun?
We love to stay fit, and I tend to go to California Family Fitness for great classes and swimming; also, we like the three movie theaters around town.
And finally, customer service is…?
Making customers your family. How would your family and/or you want to be treated? It’s going above and beyond to make someone feel that you care.
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